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Alex Woolfall acted as the initital spokesperson for the McCanns. He was seconded by →Bell Pottinger Group, a PR firm hired by Mark Warner, the holiday group in charge of the Ocean Club at the time.
An article by CHIME PLC on 29th April 2007 → CHIME published: 'The Bell Pottinger Group has recruited Alex Woolfall as its new Head of Issues & Crisis Management'.
Alex Woolfall flew to Praia da Luz on 4th May 2007.
More information here: →mccannfiles
Here is his archived Bell Pottinger page from the →Way Back Machine