This is an old revision of the document!
Alex Woolfall acted as the initital spokesperson for the McCanns. He was seconded by Bell Pottinger Group, a PR firm hired by Mark Warner, the holiday group in charge of the Ocean Club at the time.
On 29th April 2007 CHIME PLC (the Holding Company of Bell Pottinger at the time) published the following: 'The Bell Pottinger Group has recruited Alex Woolfall as its new Head of Issues & Crisis Management'. โ CHIME
Alex Woolfall flew to Praia da Luz on 4th May 2007.
More information here: โmccannfiles
Here is his archived Bell Pottinger page from the โWay Back Machine